Launched just a year ago, ONIC, a pioneering digital telco brand, has rapidly transformed Pakistan’s telecom landscape. What began as a bold vision has quickly become a thriving reality, setting new standards for connectivity and redefining customer experiences.
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ONIC Remarkable Growth and Market Impact
Since its inception, ONIC has experienced significant growth in digital-first subscribers, carving out a unique position in a traditionally conventional market. This surge in subscribers underscores the brand’s strong appeal and the success of its segmented approach, which has inspired competitors to follow suit.
ONIC Innovation and Convenience at the Core
ONIC is not just about providing connectivity; it’s about enhancing convenience and driving innovation. The brand’s fully digital onboarding process, coupled with advanced online payment options like a pinless wallet journey and auto-renewal features, is redefining the customer experience in Pakistan’s telecom sector. This commitment to seamless service has earned ONIC prestigious accolades, including Best Mobile App and Digital Ambassador of the Year at the Pakistan Digital Awards.
ONIC Strategic Branding and Partnerships
ONIC’s innovative branding activities have further solidified its leadership in the industry. A standout moment was its prominent feature on Times Square during the Cricket World Cup 2024, highlighting its global reach. Additionally, trendsetting partnerships with brands like Careem, foodpanda, and Golootlo have provided exclusive deals for users, showcasing ONIC’s dedication to creating value and enhancing user experience.
ONIC Leadership and Vision
“ONIC’s rapid growth and market success within its first year is a testament to our commitment to digital innovation and customer-centric solutions,” said Hatem Bamatraf, President and Group CEO of PTCL & Ufone 4G.
He added, “We are proud of ONIC’s achievements and look forward to continuing our journey of transforming Pakistan’s telecommunications landscape.”
Omer Bin Tariq, Country Head Pakistan for ONIC, echoed these sentiments: “ONIC’s success reflects our dedication to delivering unparalleled digital experiences to our customers. We are excited about the future and remain committed to pushing the boundaries of digital innovation in Pakistan. I want to extend my heartfelt gratitude to our dedicated team, whose hard work and commitment over the past year have been instrumental in building ONIC into the success it is today.”
Shaping the Future of Connectivity in Pakistan
Launched in 2023, ONIC is the digital telco brand of Pak Telecom Mobile Limited (PTML). With its focus on innovative solutions and outstanding customer service, ONIC is leading the charge in transforming Pakistan’s telecom sector, paving the way for a new era of digital connectivity.
